Who we are ... an introduction to our key staff.

Archetype's key staff members have expertise in design, writing, translation, programming, systems analysis, and project management. We are an international business, based in France. The Internet plays a vital role in keeping the business running smoothly, so we practise what we preach!

In addition, our skilled network of freelancers enables us to take on a wide range of projects and to work to tight deadlines.

Veronica Yuill

Veronica has a degree from the London School of Economics. After a spell as a field archaeologist she took a Diploma in Information Technology, and a second degree at the UK's Open University. With almost twenty years' experience of systems analysis, database design, and programming, Veronica specialises in creating dynamic, database-driven websites and intranets. She also teaches on a ground-breaking online degree course offered by the Open University. She is the author of Successful Internet Marketing (David Grant Publishing, 1999) -- a no-bull guide to promoting your business on the Internet. She was also moderator of the popular and respected I-Design discussion list for web developers created by John Audette. When not gazing at a computer screen, she spends her time enjoying the Mediterranean way of life. Her ambition is to continue to learn something new every day.

Stephen Cracknell

Steve has been running Archetype since its foundation in 1992. He took a degree in archaeology at Cambridge, graduating in 1976. His role in publishing excavation reports led him into editing and typesetting and thus to the World Wide Web. His skills lie in design, project management, and in his technical knowledge of web site construction. He says: "I see too many flashy Web sites that seem to be designed to show off what the designer can do, rather than to help visitors find what they need. My aim is to design sites for the real world!"