This section of the site includes articles by Archetype staff and guest columnists about web-related subjects.

Setting up an affiliate programme

An affiliate programme has become a "must have" feature for any e-commerce site that takes itself seriously. A well-run programme will recruit an army of willing salespeople to promote your products. But the very success of the affiliate concept means that in any given market niche there are scores or hundreds of programmes for your potential partners to choose from. That means you have to make yours stand out. Read our case study ...

Three questions to ask before you call your web designer

So you've decided to create a new Web site, or renovate your existing one. We all know that in Internet time, the best time to launch a new project is always last week, so it's very tempting to plunge straight in, call your web designer, and fix up a meeting. But stop and reflect before you grab that phone. Here are three questions you should ask yourself first, whether you are creating the site yourself or paying a professional to do it for you. In the long run you'll save yourself both time and money. More ...

Website planning: a blueprint for success

Once you've established the purpose of your website, and who will be using it, you can start to plan the basic structure of the site, which will determine the all-important site navigation system. More ...

Tactics for website management

Once upon a time, when the web was very young, enthusiastic amateurs put stuff on web pages and made it look nice, armed only with a text editor and a copy of Paintshop Pro. Things are very different nowadays -- if a recent survey by Inter@ctive Week is to be believed, the average website is now run by 99 people. More ....

The importance of backups

If you rely on your computer to run your business (and who doesn't these days?), it is essential to have a planned backup strategy to prevent loss of vital information in the event of fire, flood, hardware failure, theft -- or simple user error! More ...

Successful Internet Marketing

An extract from a handbook for busy people about marketing on the Internet, written by our Development Managager Veronica Yuill. This section is all about using the Web to promote your business. More ...

Ten good reasons to have a website

For most businesses, being on the Internet means having a Web site. At times it seems as if everyone from the mega-corporation to your local corner shop either has a Web site or is considering it. This page should help you decide whether the Internet can play a worthwhile role in promoting your business.
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