You can view an extract from Successful Internet Marketing here

Table of contents

Chapter 1: The Internet – Does it Matter to Me?
What’s the Net all about?
Do you need it?
A global marketplace

Chapter 2: Get Closer to Your Customers!
To spam or not to spam?
‘Opt-in’ mailing lists and newsletters
Newsgroups (online forums)
Dealing with incoming email effectively

Chapter 3: Using the Web to Promote Your Business
Creating and promoting a Web site
Getting traffic to your site– and keeping it
What makes an effective Web site?

Chapter 4: Selling on the Internet
Is it right for your product?
Can you afford it?
Setting standards
Can you make a go of an Internet-only business?

Chapter 5: Getting Started on the Internet
Assessing your needs
Choosing an Internet access provider
Choosing a Web designer
Maintaining an Internet presence

Successful Internet Marketing, by Veronica Yuill: the latest book in the 60 Minutes Success Skills Series.

Copyright © 1999, David Grant Publishing. All Rights Reserved.

Order the book online now!