Ten good reasons to have a
website
1 You can make up-to-date product information
available to customers all over the world, all the
time. A Web site is easier and quicker to update than printed
brochures and price lists, and its capacity is almost limitless,
so you can provide more comprehensive information. You could save
money on printing and distribution costs as well.
2 If your product or service is
suitable, provide
instant gratification by offering free samples for
download.
3 Improve customer service by, for example,
providing answers to frequently asked questions on your Web site.
Straightforward sales and information requests can be processed
automatically and immediately, whether there's anyone in the
office or not. Online forms can be used to allow customers to
request quotations or ask for further information.
4 Set up an online shop -- rents in
cyberspace are much lower than they are in the real world!
Providing secure online ordering is now affordable even for the
smallest business.
5 The Web may be a global medium, but
it's made up of thousands of villages. It's ideal for niche marketing on a worldwide
scale -- you can use related Web sites and
discussion groups to find potential customers for your product or
service, no matter how specialised it is.
6 Use the Web to expand your market. If
you want to trade internationally, or even nationally, and your
customers have access to the Net, the Web may be the most
cost-effective way to do it.
7 Gather information about your customers at
minimal cost -- using online surveys or simply analysing the
traffic information collected by your Web server can provide
valuable information about who your online customers are and what
they want.
8 Provide personalized information to
individual customers based on their preferences. No other medium
allows you to do this so cheaply. Your Web site can add value by
providing something extra for your customers.
9 Steal a march on your competitors. If they
don't have Web sites yet -- get in there first! If they do, study
them and think of ways to make yours better!
10 Boost your image. For small businesses, a
well-designed Web site is a great way of instilling confidence,
and looking bigger than you are!
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